Here are the launches I’m particularly excited about right now, including a talking Ms. Rachel Doll ... babies, with magnetic ...

This mother decided to sit in her son's sensory spin seat. Despite its size being much smaller than hers, she managed to position herself on it. As soon as she settled, the seat swiftly began to ...

To create our round-up of the best toys for six to nine-month-old babies, we started by searching through hundreds of posts ...

Dolls help children create wonderfully vivid and imaginative worlds, while also serving as unsettling reminders of the abyss ...

Spin Master, at 30 years old and $2 billion in sales, believes its future depends on being as innovative as when it was the ...

A new technology that uses light waves to measure activity in babies’ brains has provided the most complete picture to date ...

In a new study led by researchers at UCL and Birkbeck, a new technology that uses light waves to measure activity in babies’ ...

This year's Holiday Gift Guide packs a punch with more value than ever and more than 375 toys from 139 established and ...

Dull combat and repetitive missions means that just like your Funko Pop collection, it’s probably best left on the shelf.

Ms. Rachel is known for her enthralling videos designed to teach little ones how to correctly pronounce words (among other ...

Mattel has launched new musical learning toys under its Fisher-Price brand. Kids can dance and sing alongside five toys ...