Business development leaders can build and maintain a positive brand image amid public scrutiny and social media influence by ...

There are right ways and wrong ways corporate executives can use the popular app to help enhance their credibility, image and ...

The biggest brand in the legal cannabis business is set to open its first Louisiana location Friday in Baton Rouge. Cookies ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected ...

Kissimmee-based Tupperware plans to continue operating during the bankruptcy proceedings and will seek court approval for a ...

The company behind the resealable containers filed for bankruptcy, but the term outgrew its origins decades ago.

Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...

Mimosa Handcrafted, a Baton Rouge-based handcrafted jewelry brand, has expanded its footprint with a new production space in ...

Since introducing Enelalma to the market in January 2024, Melanie Shelby has proven culture and legacy can be part of the ...

New York Fashion Week isn’t the only major fashion event happening this month. On Monday, fashion icon Michael Kors testified ...