Generation Z in Thailand is at the forefront of strategic shopping behaviours across Asia, driving significant shifts in ...

McCann Worldgroup today launched its latest Truth Central Study, the Truth about Thai Youth, at an exclusive event held at TK ...

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About 70 students from a civics class at Shadow Ridge High sat in the school gym to hear from Amy Koo, the political director ...

Cheil India has created an upbeat youth anthem that captures the vibrant spirit of Gen Z, while highlighting the standout ...

In the exhibition “In the Moment” at Nunu Fine Art the pull isn’t the spectacle but rather something subtler and distinctly ...

Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon.

Millennials in India lead travel spending with an average of $6,031 annually, significantly outspending Gen Z ($2,622), Gen X ($3,059), and Boomers ($2,600) ...

So, where did the significant shift occur? Enter Gen Z—a generation born into a world of both unprecedented access and excess. Consumerism reached new heights, technology evolved at breakneck speed, ...

Using AI was a major breakthrough for qipao. The designs are updated and fresh, yet authentic, based on the accumulated ...