Gen Z might be dominating branding conversations now, but soon enough, you'll want to grab Gen Alpha's attention. The ...

Being raised in the technological age, for instance, will have cascading effects on Gen Alpha. These future candidates will ...

Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and ...

The collaboration leverages the explosive growth of K-pop on Spotify among young, trend-savvy listeners and positions ITC ...

The analysis broke down the data by Gen Alpha, Gen Z, Millennials, and Gen X—and revealed some surprising trends.

Retailers and brands need to connect with younger generations of shoppers—and there’s growing evidence they are starting to ...

One teacher has revealed her list of Gen Z slang she’s banned her students from using in the classroom and exactly why ...

YouTuber Nikocado Avocado has gotten famous by pulling a con game that tricked the entire internet. Plus, the definitions of ...

The group's goal is to extend a helping hand to the next generation of students coming up, as well as current college ...

GEN-ART is a national all-ages open juried exhibition inviting artists to submit work as a personal representation of their ...

These days' biggest consumer of luxury perfume? Teenagers. Here's how Gen Z and Gen Alpha are financing pricey fragrances — ...