The new AI iPhone is now available in Apple stores after hitting shelves in almost 60 countries around the world on Friday.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Phone 16 reviews are out ahead of its Friday release. Apple sent some media experts its latest phones to test, and these are ...

Apple's iPhone 16 and iPhone 16 Pro offer solid improvements to their cameras and performance, but you're going to have to ...

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street feedback from pre-order data. Potentially weighing on the models' popularity ...

Apple has decided it will avoid the issue by refusing to allow its generative AI software to be installed on a purchased ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

The free update, available to select testers starting Thursday, will be released to all iPhone users next month.

The company seems to be trying to paint Apple Intelligence as something new within the AI realm; it never even mentioned the ...

Apple is poised to revolutionise its virtual assistant, Siri, with the integration of advanced artificial intelligence.