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When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.

Data-driven marketing is no longer a luxury — it's a necessity. This article explores how leveraging the new generation of ...

By focusing on continuous improvement, you can set your business apart, foster lasting relationships and achieve long-term ...

How to diversify your marketing strategies. Here’s the approach I recommend for effectively diversifying your marketing: ...

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Whether digital marketing helps contractors attract quality leads, enhance their brand, or showcase their expertise — they’ve ...

Residents and business leaders participated in dialogue about how their shared vision of breathing new life into the area downtown is possibly hindered by how people view it.

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

These films had little to no marketing but still garnered millions of views. Netflix's "watercooler" strategy relies on its ...

In addition, Nothing's founder, Carl Pei, announced the company plans to add AI features to the Nothing Phone 3. Nothing ...

To fill the role, the advertising division of Comcast has hired an individual with experience at both Major League Baseball ...